In recent years, Business Intelligence (BI) technologies have changed for the better, with new technologies emerging rapidly. Yet amid these developments, a question arises: Why, with all the initiatives and projects already on the corporate IT agenda, should anyone invest in BI? Today, when the rationale of technology for technology's sake is no longer valid, the question is especially important. BI technologies attempt to help people understand data more quickly so that they can make better and faster decisions and, ultimately, better move toward business objectives. The key drivers behind BI objectives are to increase organizational efficiency and effectiveness. Some BI technology aims to make the flow of data within an organization faster and more accessible (e.g., making standard reports easier to build, maintain, and distribute). Aspen helps companies make heads or tails of BI strategies and technologies to facilitate a strategic position in the market.